Toyota Prius,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시…
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Toyota Prius,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 22 22 , Toyota Prius,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 22 22 경영경제레포트 , Toyota Prius 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
레포트/경영경제
Toyota Prius,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p 22 22
_SLIDE_1_
Toyota PriusLeading a Wave of Hybrids
_SLIDE_2_
Brand Philosophy
_SLIDE_3_
The Nuts and Bolts of the Prius
- The prius combines a gas engine with and electric motors
_SLIDE_4_
_SLIDE_5_
The original Prius
A small, dull design
Total of 114 horsepower
The second-generation Prius
The interior was roomy and practical, with plenty of storage space.
A modest power increase.
In 7 colors
It also provided expensive touches
A seven-inch energy monitor
The original Prius
The second-generation Prius
_SLIDE_6_
The most important improvement
42
60
Increase in fuel efficiency
Miles per gallon
_SLIDE_7_
A Runaway Success
Alone commands
of the market
More than
50%
_SLIDE_8_
The strong demand for the Prius
_SLIDE_9_
First
focused on
- environmentally conscious consumers
- early adopters
Reason for success Of Prius
_SLIDE_10_
Second
gas prices had went up
Third
Variou…(drop)
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Toyota Prius,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p 22 22
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Download : Toyota Prius,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p 22 22 .pptx( 74 )
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